Make Thousands of Dollars With AdWords

To those that do not trust in the efficiency and the ability of AdWords to help you make your fortune, I ask you to reconsider. I will tell you without a shout of a doubt that you can definitely make money with AdWords, and this would work as long as you understand what people are seeking, find these objects and proceed to sell these items to them. It is as simple as that. You could even make it a full-time profession if you are serious enough about it, and there are thousands of people out there today that are doing just that!
You could actually make money faster and more effectively by using some tips that pros have formulated to help you make use of AdWords and generate income faster. Nevertheless even without these tips, you would still be able to make plenty of money by understanding the concepts and fundamentals of AdWords, and start generating cash from your understanding. A word of caution however, do not use this application without first going through a guide or understanding how it works, or you risk losing all your investment in the blink of an eye.
Making thousands, even millions of dollars with the use of this application is not beyond the realms of possibility, thus before you start, it would be best that you purchase a guide or even a book on AdWords and learn how to generate money using this application. Once you have the basics, rest assured that you would be fully ready to take on the world in your bid to make money! The few simple pointers below would help you even further in your mission to generate income through the use of AdWords:
1) You should always be aware of the needs of the people out there. People use search engines to look for almost anything nowadays, and once you determine what people need, and with a bit of knowledge on Search Engine Optimization (SEO) tips, you can modify your website so that it appeals to the customer. And ensure that you promote what people want to see (especially benefits and advantages of what you are promoting)
2) The proper use of keywords is crucial as well, for instance if you are promoting mouse pads, then you should definitely have 'mouse pad' as one of the keywords in your ad title. And ensure that your ad would shine when compared with your competitors that advertise the same products, being able to accomplish this would allow you to make money in an easier way. You could even take pointers from competing ads, and better them to make your ad stand out more.
So for the question of does AdWords make money for you, the answer would be definitely a yes, provided that you use the tool effectively and wisely! Take all the time you need to browse through the many guides and books that publicize AdWords, and teach you how to use the tool effectively, but at the end of the day, ensure that you are confident and certain of how to use the tool, and this would help you extensively in generating income from the comfort our your own home.

Google AdWords Bidding Process Explained

Way back in the early days of the Internet around 1998-2000, you would just simply setup a Pay Per Click Account at Overture, manually load your keywords or use a Spreadsheet and start a bidding war. You could start bidding as low as a penny per click, and you would actually show up close to the top on a lot of keywords. Those were the days of the Wild Wild West and anyone back then could make a small fortune.
When Google came on the scene in 2003, it was sort of like this at first. Then over time the costs per click started rising, then other factors came into play like the Google Quality Score. Most amateurs wanting to enter the Pay Per Click Game are doing it all wrong.
2 of the Biggest Google AdWords Misconceptions:
1.) Google AdWords is not an auction where the person who pays the most per click automatically wins. This game is much more complicated than this.
2.) The person holding the #1 position does get the most clicks, however, this is hardly the most profitable position to be in. Right now it's paramount to understand the balance between the best positioning, the number of clicks you want to receive and the price you are willing to pay for each click to ensure maximum profitability.
Google Quality Score Explained
It's possible for someone to bid $.75 per click and get their ad showing higher than someone who is paying $7.50 per click. And if you are just starting out with Google AdWords and don't have some serious mentoring, as well as the ability to understand somewhat abstract concepts, it will be next to impossible for the average person to figure all of this out by themselves.
What Determines Your Google Quality Score?
Your Quality Score is defined by 3 main factors.
1.) Click Through Rate - This is how often people click on your ad. This is defined as a percentage of number of total impressions verses ad clicks. The higher your Click Through Rate or CTR the better your ad is and the better score Google assigns it. This dynamic alone makes up 60 Percent of your Google Quality Score.
2.) Ad Relevancy - Google will look at your ad, and their Search Engine Spiders will follow the URL at the bottom of your ad to your Landing Page or Squeeze Page. They will check the relevancy of this page, by determining if your target keyword is placed on your landing page, how often it is placed and if it is placed in all of the right places. This dynamic accounts for 20 Percent of your Google Quality Score.
3.) Landing Page or Squeeze Page Quality - This process is done not only through the Google Search Engine Spiders but by a manual review as well. The automated part of this process is when the Google Spiders check certain elements of your destination page such as the Privacy Policy, Terms & Conditions and Contact Us page to see if they are present.
These pages define a quality website someone would like to visit.
Checking For Bouncebacks
The Google Spiders also check for Bouncebacks. Bouncebacks are basically when a visitor lands on your page and leaves instantly or within a few seconds. Sometimes this is known as the "Bounce Rate". They usually leave by hitting the back button on their browser or just closing their browser. This usually happens because they think your websites stinks or it is not relevant to the Ad Keyword the visitor just clicked on.
When developing your Squeeze Page or Website its imperative that it be totally relevant to the keyword you are bidding on. This will keep them on the site, in addition to capturing leads and making sales for your business. Landing Page and Squeeze Page Quality count for the final 20 Percent of your Google Quality Score.
How to Determine Exactly Where Google Places Your Ad
Yes there is an actual process Google has for doing this. They do this by a process of calculating Ad Rank. Ad Rank is your Quality Score x your Bid Price. The higher your Ad Rank the higher your placement. So as you can see a higher Quality Score will largely determine how high your ad will show up.
How Your Cost Per Click is Determined
Your Cost Per Click is measured by the Ad Rank of the person below you divided by your Quality Score. This is done for all the advertisers on the page except the advertiser in the bottom position. They bid one penny less than the advertiser directly above them.
This explanation might be too technical for many people to grasp at first, however if you follow the logic it makes perfect sense. But the good thing is that you don't really need to understand this. All you really need to understand are two things to get started.
1.) As your Quality Score rises, your ad position will rise and your cost will go down.
2.) Since Optimizing your Google AdWords Ads counts for 60 Percent of your Quality Score, this method is by far the best single action you can take to move your Pay Per Click Ads higher up in the Search Listings. This can only be done by split testing ads and seeing which ones pull the best. And you can't just look at an ad and tell this. What's not obvious at a glance is definitive upon real testing.
The process of Optimizing Google AdWords Ads can take from a couple weeks to a few months depending on the niche you're in, how much traffic you can get to those ads, etc.

Google AdWords - Daily Budget Management

One of the most reassuring features of the Google AdWords pay-per-click advertising program is the ability to set a daily budget for each of your campaigns. It's obviously an essential safety valve, but most new users are usually unaware that setting the budget too low can be the quickest way to doom a campaign to a slow agonizing death.
When you create a new AdWords campaign, Google will recommend a budget designed to maximise ad exposure, based on the current keyword bids. But regardless of this recommendation, new advertisers tend to set very conservative budget, because they're worried about running up a large bill.
Be aware however that if you set a budget that is less than the recommended amount, Google will restrict the number of times your ad is displayed. If you choose to make your daily budget $25 when Google recommends $50 for example, your ad will only be shown 50% of the time your ad is eligible for display.
They do this to spread your ad exposure throughout the day. Now, you might think "well, that's ok... I'm still only spending $25 per day and that suits me". However that may not be the smartest way to look at things.
To get a fix on the performance of a keyword, you need to assess it after your ad has been shown a statistically significant number of times, and the reality is that first time up to bat, the majority of your ads probably won't perform as well as they could... and many of them won't attract any clicks at all.
Remember, no click means no cost.
So if you restrict the number of times those ads are shown during the day, all that does is take twice as long to find out which ones are not working.
If your budget is tight and you think can't afford Google's recommendation, there's several things you can do.
First, deactivate distribution on network partner sites during the set-up phase. That way you can use your available budget on the core part of your campaign; Google search.
Secondly, think about using Google's accelerated delivery option. By default, your campaign is set to deliver ads evenly over time, subject to the budget ratio limitation I've just described. But if you choose the accelerated delivery option, Google will show your ads without any restriction until your daily budget limit is reached.
Now, that could work out great, but depending on your other campaign settings it could also mean that you use up all your daily budget between say 12 midnight and 10 o'clock in the morning. If that's the case, you might have to use accelerated delivery in tandem with ad scheduling.
Ad scheduling lets you control the time of day and which days your ad appears. You can have a campaign can run all day, every day or as little as 15 minutes per week.
You might, for example, set your ads to run only from 8:00 in the morning till 6:00 pm every day or perhaps only Monday to Friday. Google will then spread your budget over the scheduled run time according to the delivery option you've chosen; standard or accelerated.
To make sure your scheduling is aligned properly, be aware that you need to set your time zone in the account preferences area of your control panel.
As a final note, remember that daily budgets are set at the campaign level, not the account level, so your overall daily spend will be governed by the total of all your campaign budgets... not just the one you happen to be working on.

Social Marketing Branding

Build Your Brand Using Social Marketing
Increase brand awareness, help people live better lives
Social marketing is defined as a way of applying commercial concepts and techniques to non-commercial ends, or the marketing of goods and services to promote the consumer's or society's well being. Both ways, it can be a powerful tool, and we'll see how with these examples below.
Imagine you are a company that makes cereal, and you want to increase awareness around you on the benefits of drinking milk but sell your milk at the same time. You also want to improve your brand name. You know that milk and cereal go together for most people, so you could start a campaign telling people the benefits of taking milk in their diet for a healthy body.
At the same time, you could run a parallel campaign that promotes your cereal, and at the end mentions that milk is a most important part of the diet.
Both of these are social marketing messages. In the first, it there was no self-interest, apart from your company's logo. In the second, you have explicitly sold a product, but at the same time, you have told people something about their diet that will promote their health in the long run.
Many companies small and large, can use this technique to build their businesses.
There are many campaigns structured like this that have been highly successful. You must always consider your message to the public though, so that you can achieve a social marketing perspective.

 

Costume London - Transforming a Plain Jane Into Breathtaking Dame

There are various online costume stores in London, which offer wide range and varieties of costumers to choose from and which are cheap in cost too and always furnishes attires which are the perfect amalgamation of style, elegance and beauty.
In London you will get your desired Fancy Dress Costume that you can actually act out your fantasy! It offer you the perfect costumes to dress yourself and in no time and you can easily and conveniently transform yourself into a sexy pirate, nurse, french maid, cowgirl, a school girl, mermaid, fairy, race car driver, halloween/witch, cop & robbers, or other numerous fancies that you cherish. You can even surprise and intrigue your partner with the entire setup, delight in his reaction and enjoy the aftereffects. Therefore, take proper care while selecting your costume store and always choose the one that brings the best out of you!
With the changing trends and times, people all over the world are becoming more and more fashion conscious. From stylish accessories, hairdo, makeup to costumes, they want to don the best and look enthralling and charming. Costumes London attires the prerequisite need to make a person look presentable or breathtaking. A costume can make or break your image and wearing the perfect attire that complements your persona can even make you a style icon.
Whether you want to appear professional for a business meeting, stylish to attend a party thrown by your friend or colleague, ravishing for a wedding party or any other function, there are costumes available for each and every occasion. These costumes can make you look cute, humorous, stunning, elegant, charming and always memorable. Exquisite Lingerie, footwear, club wear, body stockings, petticoats and so on play a vital role in transforming a plain Jane to a breathtaking dame!
Your appearance can either help you get admiration from your friends, colleagues or family or can even make you a substance of ridicule. If you are wearing a mismatched dress or are not dressed according to the occasion or a particular dress does not suit your style, then you can become an object of joke among your friends. Therefore, it's always necessary to dress smartly. It's a common belief that first impression is a lasting one, and your physical appearance including your costumes is crucial in forming the first impression. Its imperative to never take your choice of dresses for granted and must select the dresses which clearly and delicately highlight your beauty and charm.

London Tourist Attractions - Big Ben

London's Big Ben, beacon of "the mother of all Parliaments", is part of one of the world's most recognisable landmarks. But contrary to popular belief, 'Big Ben' is actually the name of the 13-ton bell within St Stephen's Tower, rather than the name of the clock or indeed the tower. It was named after the first commissioner of works, Sir Benjamin Hall.
The famous clock, which looks even more spectacular at night when its faces are illuminated, is the largest four-faced chiming clock in the world and sits more than 300 feet above the River Thames.
The four dials of the clock are 23 feet square, the minute hand is 14 feet long and the figures are 2 feet high. Minutely regulated with a stack of coins placed on the huge pendulum, Big Ben is an excellent timekeeper and has rarely stopped.
Big Ben was cast on Saturday 10th April 1858, at Whitechapel Bell Foundry, London, with the first chime rung in situ on 31st May 1859.
The chimes were first broadcast by the BBC on New Year's Eve, 1923, via a microphone in the turret which is connected to Broadcasting House a few miles away.
In 1941, during the Second World War, an incendiary bomb destroyed the Commons chamber of the Houses of Parliament. However, the clock tower remained intact continued to keep time and strike away the hours. Its reassuring sound offered hope to all who heard it.
The Westminster location of Big Ben is also home to the British Houses of Parliament, which comprise the House of Commons and the House of Lords, and was the target of Guy Fawkes as he plotted to blow up James I and the Protestant aristocracy in 1605.
No visit to London would be complete without seeing Big Ben in all its glory.

If You Happen to Be in London During Christmas

London Christmas is an exciting experience, especially if it is your first one. The city lights up and a number of festivities across central London keep you entertained. Enjoy ice rinks, dramatic shopping discounts, carols, special ballet and theatre performances, London has it all to make your celebration special.
Trafalgar Square once again will invite to gaze at a majestic Christmas Tree, an annual gift from the people of Oslo, who have been grateful for support during World War Two.
Every winter outdoor ice skating rinks appear all over London and that is something very special to experience in the capital.
On the 6th December, the Great Pudding Race will take place in Covent Garden and will give you a chance to experience a unique relay race where teams will try to avoid a number of obstacles while carrying a pudding on a tray. The event, organised on behalf of Cancer Research UK, will be only an introduction to a number of festivities that will follow.
London's West End Christmas lights are world famous. The lights on Oxford Street and Regent Street late in the evening when all the shops are closed look magical and a bus ride on such a night is a must as the city looks amazing.
The English National Ballet will be holding a number of performances and West End musicals will be popular among residents and visitors alike. If you happen to be in London during Christmas, treat yourself to an exciting performance as they are usually memorable.
And finally Christmas carols. Carols singers across from around the city will gather in Trafalgar Square to raise money for charity and make the celebration more spiritual.
If you happen to be in London during Christmas, that is great! Get an umbrella and head to experience the beauty of London.

The article is written by Madhukar Shah for lth-hotels.com, official website of London Town Hotels Limited, fastest growing London hotels group.
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